Chiqui does everything from making an actor look completely flawless to turning him into someone old or sinister.  It is an essential part of the entertainment industry as it helps breathe life into a character by making them more three dimensional.

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An actor has a much easier time being able to commit to a role if they truly believe that they have been transformed into the character they are playing. This belief is mandatory for the audience as well. The best makeup artists are those whose work you never really notice, and Chiqui always aims for that. As an audience member, assuming all other elements are met (acting, writing, directing), it becomes that much easier for you to become invested in the characters on the screen when the makeup is done well. It is true artistry.